La-Z-Boy Albuquerque Q1 2026 Paid Media Case Study
How a Structured Meta + Google Ads Strategy Generated 2.82M Impressions and 1,098 Conversions in 90 Days
Services:
Paid Media • Meta Ads • Google Ads • Performance Max • Funnel Strategy
Reporting Period:
January 1 – March 31, 2026
Overview
During Q1 2026, MarketKings partnered with La-Z-Boy Albuquerque to execute a full-quarter paid media strategy focused on increasing visibility, driving qualified traffic, and generating scalable conversions across Meta and Google Ads.
The challenge was not simply launching campaigns — it was maintaining consistent momentum across multiple promotional windows while keeping acquisition costs efficient.
Over the course of 90 days, the campaign delivered:
The Challenge
La-Z-Boy Albuquerque needed a structured paid media system capable of:
Maintaining continuous visibility
Supporting multiple promotional events
Driving efficient traffic acquisition
Capturing high-intent search demand
Improving conversion consistency across channels
Previous promotional efforts lacked the continuity and optimization needed to compound performance over time.
The objective became creating a campaign ecosystem where each platform supported the other.
Strategy & Execution
MarketKings deployed a dual-platform paid media approach:
Meta Ads Strategy
Focused on:
Awareness generation
Traffic acquisition
Promotional urgency
Broad audience reach
Sequential campaign continuity
Google Ads Strategy
Focused on:
High-intent search capture
Brand demand conversion
Performance Max optimization
Conversion efficiency
Campaigns were structured into five sequential promotional flights:
Clearance
Big Game
Presidents Day
RMHC
Trade-In Days
Importantly, there were:
84 consecutive days of campaign coverage
0 downtime between campaign flights
This continuity helped sustain visibility and reduce performance volatility
Google Ads Results
Total Meta Spend -
$14,759
Results Generated
Efficiency Metrics
Google Ads served as the bottom-of-funnel conversion engine throughout the quarter.
Google Campaign Insights
Brand Search Dominated Conversion Volume
Brand Search campaigns generated:
This strongly suggests Meta awareness campaigns contributed to increased branded search demand.
Performance Max Delivered Best Efficiency
Performance Max campaigns achieved:
This was approximately 25% below the blended Google average.
Recliners Campaign Presented Optimization Opportunity
The Recliners campaign showed significantly higher acquisition costs, signaling opportunities for:
Keyword refinement
Match-type optimization
Bid strategy adjustments
The larger budget allocation successfully scaled campaign volume during peak seasonal demand.
Meta Ads Results
Total Meta Spend -
$16,207
Results Generated
Efficiency Metrics
The Meta campaigns successfully scaled awareness while maintaining highly efficient traffic acquisition costs.
Top Meta Campaign Performers
Clearance Campaign
Most efficient campaign of the quarter.
The time-sensitive offer structure created strong urgency and lower acquisition costs.
Trade-In Days Campaign
Highest engagement campaign.
Despite a smaller reach footprint, the messaging resonated strongly with audiences.
Presidents Day Campaign
Largest traffic-driving campaign.
The larger budget allocation successfully scaled campaign volume during peak seasonal demand.
Key Learnings
1. Urgency Outperformed Evergreen Messaging
Time-sensitive promotions consistently generated lower costs and higher engagement.
2. Consistency Created Momentum
Continuous campaign coverage prevented performance drop-offs between promotions.
3. Cross-Channel Strategy Increased Efficiency
Meta generated demand while Google converted high-intent users.
4. Smaller Campaigns Still Performed
Even lower-budget campaigns outperformed blended averages when messaging was strong.
Final Impact
Over the course of Q1 2026, MarketKings helped La-Z-Boy Albuquerque establish a scalable paid media system capable of generating both awareness and measurable conversions.
The campaign successfully delivered:
Millions of impressions
Consistent qualified traffic
Efficient conversion costs
Strong cross-platform synergy
A repeatable framework for future campaigns
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