Streaming Capability + Fifa Case Study
STREAMING THAT MOVES MARKETS
How MarketKings combines premium streaming inventory, precision targeting, and measurable delivery to connect brands with audiences where they watch.
Services:
Streaming Media • Connected TV • Audience Targeting • Premium Video • Performance Measurement
Reporting Period:
June 2 – August 3, 2026
YOUR AUDIENCE IS WATCHING. WE KNOW WHERE TO FIND THEM.
MarketKings connects brands with premium streaming and video environments across entertainment, sports, lifestyle and local programming.
WHY STREAMING?
THE WAY PEOPLE WATCH IS CHANGING.
Among the home furnishing audience represented in the supplied research:
Streaming isn't replacing every other channel. It's creating another opportunity to reach audiences with premium video at scale.
HOW MARKETKINGS DOES IT
TARGET. ACTIVATE. OPTIMIZE. PROVE.
MarketKings' supplied strategy materials frame the streaming approach around these four stages.
TARGET - Audience, intent and geography.
ACTIVATE - Premium streaming and contextual content.
OPTIMIZE - Platform, audience and creative performance.
PROVE -Reach, response, visits and business outcomes.
MarketKings' supplied strategy materials frame the streaming approach around these four stages.
THE CAPABILITY
PRECISION BEYOND THE SCREEN.
MarketKings can combine streaming inventory with:
Audience and lifestyle targeting
Geographic and ZIP-level targeting
Search and intent signals
CRM and first-party audiences
Sports and entertainment environments
Sequential messaging
Creative optimization
The result: a streaming strategy built around who you're trying to reach, where they are, and what you want them to do.
STREAMING CAPABILITY, PUT TO WORK.
LA-Z-BOY
A multi-platform streaming campaign featuring FIFA World Cup inventory, Amazon, Netflix and Locality streaming TV.
June 2 – August 3, 2026
MarketKings brought premium video inventory together across multiple streaming environments, delivering La-Z-Boy's creative while measuring performance across platforms, channels and geographic markets.
CAMPAIGN RESULTS
The campaign delivered 1,483,469 impressions against 1,433,229 ordered, exceeding the ordered impression goal while maintaining the campaign's budget.
FIFA WORLD CUP
As part of the broader La-Z-Boy streaming campaign, MarketKings activated FIFA World Cup inventory.
The FIFA World Cup placement ran June 11 – July 18, 2026.
AMAZON + NETFLIX
PREMIUM STREAMING, MULTIPLE ENVIRONMENTS.
AMAZON
NETFLIX
Together, these placements extended the campaign across major premium streaming environments alongside FIFA World Cup and Locality streaming TV.
MORE THAN IMPRESSIONS.
The campaign reporting provided visibility into:
PLATFORM
Where the campaign delivered.
CHANNEL
Which content environments performed.
GEOGRAPHY
DMA and ZIP-level delivery.
DAYPART
When audiences were reached.
CREATIVE
How individual placements performed.
PLATFORM
Where the campaign delivered.
CHANNEL
Which content environments performed.
GEOGRAPHY
DMA and ZIP-level delivery.
DAYPART
When audiences were reached.
CREATIVE
How individual placements performed.
The supplied campaign reporting includes dedicated platform, channel, daypart, DMA, ZIP and creative reporting.
Key Learnings
1. PREMIUM INVENTORY DELIVERED
FIFA World Cup inventory achieved a 99.4% video completion rate.
2. MULTI-PLATFORM REACH MATTERED
Amazon, Netflix, FIFA World Cup and Locality streaming TV worked together within one campaign.
3. DELIVERY WAS MEASURABLE
MarketKings could evaluate performance across platforms, channels, creative and geography.
4. STREAMING CREATES SCALE
The campaign ultimately delivered 1.48M+ impressions across its reported placements.
Final Impact
STREAMING CAPABILITY. PROVEN IN MARKET.
The La-Z-Boy campaign demonstrates how MarketKings can combine premium inventory, audience strategy and measurable delivery into one connected streaming campaign.
1.48M+ impressions.
1.44M+ video completes.
99.4% FIFA World Cup video completion.
READY TO PUT STREAMING TO WORK?
MarketKings builds data-driven streaming strategies designed to reach the right audiences and generate measurable results.
Ready to grow?
Let’s build a strategy that drives real, measurable results for your business.
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